“You Can’t Automate What You Can’t Articulate”
Custom content strategies that turn your website into a booking engine
I’m a ghostwriting consultant specializing in short-term and mid-term rental businesses…who happens to know how to write exceptionally well.
Here’s the truth: AI is a powerful tool, but it can’t replace strategic thinking. You can’t automate what you haven’t articulated. That’s where I come in.
I combine years of professional writing experience with cutting-edge AI implementation to create content that actually converts.
I don’t write generic travel blog posts. I craft targeted, SEO and GEO-optimized content specifically designed for your property, your location, and your ideal guests. Every article, every blog post, every newsletter is strategically built to attract direct bookings and increase your nightly occupancy rates.
Services
Why Strategic Content Matters
Property managers who rely solely on OTAs are leaving money on the table. Your direct booking website should be your most powerful revenue driver, but only if people can find it, trust it, and feel compelled to book.
That’s where strategic content comes in. With my years of experience in professional writing and AI implementation, I don’t just create content, I create conversion pathways.
Every word serves a purpose: to attract your ideal guest, establish your authority, and guide them toward clicking “Book Now.”
Blog & Article Ghostwriting
I create compelling, locally-focused content that positions your property as the obvious choice. Each piece is:
- Tailored to your specific property and target guests
- Optimized for search engines (SEO) and generative experience optimization for AI LLMs (GEO)
- Designed to engage readers and drive them to your booking page
- Written to showcase your area’s unique attractions while highlighting your property’s value
Strategic Email Newsletters
Convert past guests into repeat bookers and nurture new leads with consistent, engaging communication:
- Scheduled newsletters that keep your property top-of-mind
- Updates on special offers, seasonal deals, and new amenities
- Content that guides potential guests from curiosity to conversion
- Professional lead nurturing that builds relationships and drives direct bookings
Stop Paying OTA Commissions.
Start Investing in Content.
My background isn’t typical for the vacation rental space, and that’s exactly why it works.
I’ve written for fintech companies explaining blockchain technology to mainstream audiences. I’ve crafted logistics content that turned complex supply chain solutions into clear value propositions. And I’ve helped translation services communicate across cultural boundaries.
But here’s where it gets relevant: I’ve also created content for property management software companies and developed content for direct booking websites across the globe, crafting content for properties in the UK, Italy, Greece, Croatia, the Alps nad more. Each market with its own unique guest demographics, booking patterns, and competitive landscape.
I’ve written for property managers in competitive markets across multiple countries, each with unique guest expectations, seasonal challenges, and local attractions. I know what converts browsers into bookers because I’ve done it for properties targeting diverse European markets.
What does this mean for you? I know how to find the story that sells.
Reviews
Brias Rodríguez
Working with Maral has been one of the best decisions we’ve made at Material Bitcoin. She’s been responsible for all our English content, and her work consistently stands out for its SEO precision, editorial consistency, and clarity.
What makes Maral truly valuable is her ability to simplify complex crypto topics without losing nuance. She always strikes the perfect balance between optimizing for search engines and writing for real people — something surprisingly rare.
She handled every piece from strategy to execution in WordPress, always with professionalism, speed, and a proactive attitude. Her copy is not only technically sound, but also aligned with our brand voice and easy to read, even for those new to the crypto world.
If you need someone reliable to create high-quality English content that ranks, builds trust, and drives results, I’d absolutely recommend Maral.
Eva Robledo
I was lucky to work side by side with Maral at a crypto startup — I was the SEO specialist, and she was the English content writer for the U.S. market. From day one, working together was effortless. Maral has that perfect mix of sensitivity, initiative, and professionalism that makes everything run smoothly.
She truly gets involved — she researches, asks questions, makes suggestions, and always goes above and beyond what’s expected. She has an incredible ability to grasp complex topics and turn them into clear, well-written, and meaningful content.
I really hope we get to work together again — it was an absolute pleasure being on the same team with you, Maral.